Editorial Policy
What we write as fact, what we write as folklore, and what we refuse to write
Fortune telling is entertainment, but that is no excuse to write carelessly. Some claims have evidence behind them and some do not; some phrasing puts a reader at ease and some quietly makes them anxious. This document sets out the standards Unse Hanjan actually applies when creating and revising content. It describes what we already do, not what we intend to do someday.
What we currently hold ourselves to
Every figure below reflects what is actually shipped on this site today. We list only what can be verified in the calculation code and content files.
We separate fact from folklore
Fortune telling and traditional calendars are cultures built up over thousands of years. Inside them sit three different things at once: facts verifiable by astronomical observation, folklore transmitted through texts and custom, and popular beliefs modern science has found no support for. Our single most important editorial rule is never to blend those three inside one sentence.
The 24 solar terms, for example, mark the sun's passage through each 15 degrees of the ecliptic — a real astronomical event you can verify by calculation. The racing-animals tale that explains the order of the zodiac, by contrast, is a story invented to make that order memorable, and the claim that your birth year determines your personality is a belief with no demonstrated correlation. All three are worth presenting; what must never be unclear is which one a reader is being asked to accept as fact.
So our guides attach evidence to verifiable claims, mark transmitted stories with language like "it is said," and state plainly when a topic has no evidentiary basis. For widely held but unverified subjects such as blood-type personality theory, we go further and explain why researchers consider it unsupported. We do not write categorical headlines to chase traffic, and we do not present unsupported claims as if they were established.
| Type | Standard applied | Topics covered | How it is marked |
|---|---|---|---|
| Verified fact | Claims confirmable through texts, artifacts, or astronomical calculation. Sources are given. | Astronomical definition of the 24 solar terms, oracle-bone records of the twelve branches, the sexagenary cycle's construction | Stated without qualifier |
| Transmitted folklore | Handed down in texts or custom, but not confirmable as fact. | The zodiac race legend, the directional-spirit belief behind son-eomneun-nal, the origins of samjae | Marked as "it is said" |
| Unsupported belief | Claims for which studies have found no meaningful correlation. | Blood-type personality theory, personality determinism by zodiac animal or star sign | Lack of evidence stated in text |
| Entertainment reading | Fortune text written by us. It is reading material, not a forecast. | Daily fortune, tarot card readings, name compatibility scores | Entertainment notice on results |
| Calculated value | Values derived from published formulas. The method and verification are documented. | Daily sexagenary pillar, lunar date, solar term entry dates, son-eomneun-nal, samjae years | Linked to the methodology page |
How we treat fortune results
The results Unse Hanjan produces are not prophecies. They are not an attempt to guess what will happen; they are a prompt to pause and consider how you want to spend the day. The same sentence slides past you on one day and stays with you on another, and that difference comes from the reader's circumstances, not from the sentence. If a fortune has any use, we think it is exactly there — in giving you a moment to look at yourself.
A favourable result is best taken as encouragement to start the day well; a cautionary one, as a nudge to check something twice. A poor result does not mean misfortune is scheduled, and a good one does not mean you can push ahead unprepared.
Language we never use, in any tool
- Asserting that misfortune such as an accident, illness, or death will occur on a specific day
- Recommending talismans, rituals, or paid consultations as a way to ward off bad luck
- Telling readers to base major decisions — medical treatment, investment, contracts, litigation — on a fortune result
- Building anxiety and then steering the reader toward an action that promises to relieve it
- Pressuring users who received a poor result with lines like "leaving this alone is dangerous"
For matters that genuinely shape your life — health, finances, legal questions — please consult a qualified professional in that field. That is also why every result screen carries an entertainment notice. We are not counsellors, and this site cannot stand in for one.
We do not manufacture discrimination
Blood type, zodiac animal, and star sign can be light conversation starters, but the moment they become grounds for sorting or excluding people, they change character. In Japan, the practice of judging people by blood type became common enough to produce the term "bura-hara" (blood-type harassment), and cases of people being disadvantaged in hiring or relationships because of their blood type have been treated as a social problem. It is a clear illustration of how a light-hearted category can harden into real discrimination.
For that reason we never describe any blood type, zodiac animal, or star sign as "bad" or as something to avoid. When a compatibility tool returns a low score, we do not suggest ending the relationship; we describe how the differences might be understood. No tool on this site contains a sentence implying that hiring, evaluation, or dating decisions should be made on the basis of a fortune.
We also avoid generalising about or demeaning people on the basis of gender, region, age, occupation, disability, religion, or sexual orientation. When traditional sources contain passages that are inappropriate by present-day standards, we do not reproduce them verbatim; where a passage needs to be discussed, we explain the period and worldview it belongs to.
Your data and how the calculations work
Every fortune calculation runs inside your browser. Raw names, full birth dates, and birth years are not sent to or stored on our servers, and no account or login is required. If you email us, however, we receive the address and message so we can respond.
Raw inputs are excluded from the address bar and share links and are not included in Google Analytics or AdSense requests. Non-identifying result selections such as a star sign, zodiac animal, blood type, or card may remain in a share URL. The Privacy Policy describes the separate pseudonymous and aggregated data used for visit and ad measurement.
The calculation itself is deterministic. Fortune lines are chosen by a hash seed built from your input combined with the date, so the same input yields the same result all day and recalculates after midnight. We avoid the reroll pattern — results that change on every refresh — for a clear reason: it invites people to reload until they get an answer they like, and page views gathered that way say nothing about whether the content was worth reading. Randomness is used only for the card-shuffling animation, never for the result.
Our advertising principles
This site is funded by advertising. It is how we cover domain and infrastructure costs and keep adding content — but the moment advertising erodes trust in the content, the site loses its point. So we hold these lines.
- Ads appear only in slots visually separated from the article body; they are never inserted between sentences of the text.
- No affiliate links, sponsored copy, or product recommendations are mixed into fortune results or guide articles. Every link in the body text points to another page on this site.
- We never write click-bait prompts such as "check the ad below," and we never gate a result behind an ad click.
- We do not slice a result across multiple pages to multiply ad impressions. One submission produces one result on one screen.
- We avoid placements that shift the text or invite accidental taps, and we adjust the slot whenever such a problem is reported.
There are no paid tiers, subscriptions, talismans, or consultations for sale. Every tool is free, and fortune results are never used as bait to move you toward a paid service. Advertising is how the site stays up; it is not what the content is for.
How we fix mistakes
Calculated values and written claims can be wrong. Solar term timings that shift each year, boundary dates in lunar conversion, and years attached to historical facts are especially error-prone. When we are told something is wrong, we work through the following steps.
- Report — write to the address on the contact page describing which screen showed what, and how it was wrong. A screenshot makes verification much faster.
- Verify — calculated values are compared against published references such as the Korea Astronomy and Space Science Institute's announcements; written claims are re-checked against their sources.
- Fix — once confirmed, we correct the text and the calculation code together. If the calculation logic changed, the methodology page is updated in the same pass.
- Mark — guide articles display a revision date, and where the substance changed we note in the body what was changed and why.
Even when a report turns out to be a difference of interpretation rather than an error, we reply explaining why the passage was written as it was. If a second look shows the evidence is thin, we remove the sentence or soften the wording. We would rather leave visible traces of being corrected than pretend we got everything right the first time.
Copyright and imagery
The artwork for all 78 tarot cards and the branded background effects are produced in SVG and CSS without loading external images. General interface icons may come from appropriately licensed open-source libraries. No external image or web-font CDN is currently loaded, but we do not turn that fact into the broader claim that every visual element is proprietary.
Articles are edited and reviewed individually by the operator. Verifiable factual claims are accompanied by references, while stories whose exact edition or source cannot be confirmed are labelled as tradition rather than stated as fact. If you quote text or artwork from this site, we would appreciate an attribution.
Frequently asked questions
Who writes the fortune text, and how is it chosen?
The operator edits and reviews a sentence pool informed by traditional Korean fortune telling and tarot symbolism. Which line appears is decided by a hash seed combining your input with the date; no external fortune API supplies the result text.
Will the result change if I check again on the same day?
No. The same input produces the same result all day, and recalculates once the date changes at midnight. We deliberately avoid designs that reward refreshing until a nicer answer appears.
If there is no scientific basis, why offer fortunes at all?
Because a fortune is not a forecasting instrument — it is an old culture and a piece of reading. A novel is worth reading without being factual, and this is similar. But enjoying something as culture is different from believing it as fact, so where evidence is absent we say so plainly and offer the content on those terms.
Is it acceptable to judge people by blood type or zodiac animal?
We would advise against it. No meaningful correlation between birth year or blood type and personality has been demonstrated. Japan's "bura-hara" cases show how a casual category can turn into real discrimination, so this site never frames any type as negative.
Where is the birth date I entered stored?
Not on our servers: the calculation finishes inside your browser. Raw names, full birth dates, and birth years are also excluded from address bars, share links, Google Analytics, and AdSense requests. Visit and ad measurement data are described separately in the Privacy Policy.
How do I report an error in the content?
Email the address on the contact page and tell us which value on which screen is wrong. Once confirmed we correct the text and the calculation code together, and guide articles receive a revision date. If it turns out not to be an error, we still reply explaining our reasoning.
How are ads distinguished from the content?
Ads sit only in slots outside the article body and are never inserted between sentences. Fortune results and guide articles contain no affiliate links or sponsored copy, and we never write prompts encouraging ad clicks.
Related documents
All fortune content on Unse Hanjan is provided for entertainment. Please enjoy the results in that spirit, and consult a qualified professional for important decisions about health, finances, or legal matters. Almanac values are for reference; for official calendar information, please follow announcements from the Korea Astronomy and Space Science Institute.